Real Estate Headshots

As a real estate agent, your headshot is often the first thing a potential client sees when they come across your online profile or marketing materials. A professional, high-quality headshot can make a big difference in how you are perceived and can ultimately affect your success in the industry.

Why Looking Professional in Business Headshots So Important?

In the competitive world of real estate, first impressions are crucial. A strong, confident headshot can help you stand out and showcase your professionalism to potential clients. It can also help you build trust and establish yourself as an expert in your field.

Choosing The Right Photographer

If you are located in Louisville, Kentucky and are in need of a real estate headshot, it is important to find a photographer who specializes in this type of photography. A photographer who has experience with real estate headshots will understand the specific needs of this industry and be able to capture the right look and feel for your headshot.

In addition to hiring a specialized photographer, there are a few other key factors to consider when it comes to your real estate headshot. Clothing, lighting, and background are all important elements that can impact the overall look and feel of your headshot.

Choosing the Right Outfit

When choosing your outfit, it is important to consider the image you want to project. A professional, neutral outfit such as a suit or dress pants and blouse is often a good choice. Avoid overly casual clothing or items with logos or busy patterns. It’s important to dress the way you want to project your image to potential clients.  

Headshot Lighting

Proper lighting is also essential for a successful real estate headshot. In Studio headshots are often best because the photographer can control the lighting and so your face will be evenly lit.  Natural light is also an option, as it can help create a warm, welcoming feel. Avoid harsh, direct lighting as it can create shadows and make you look harsh.

Realty Headshot

A professional real estate headshot is an important investment for any agent looking to succeed in the industry. By hiring a specialized photographer and considering factors such as clothing, lighting, and background, you can create a headshot that showcases your professionalism and helps you stand out from the competition. If you are located in Louisville, Kentucky, be sure to seek out a photographer who understands the specific needs of the real estate industry and can help you create the perfect headshot.

HOW SHOULD I PREPARE FOR MY HEADSHOT

Preparing for your headshot shouldn’t be complicated or stressful. These tips will help you feel prepared and ready to go on the day of your shoot.

Bring 4-6 tops to choose from the day of your shoot. Consider bringing layers, a nice blazer, or sweater that can go over the tops and provide a different look. Remember only to get items that you LOVE wearing!

Make sure your clothes are ironed and ready to go the day before your shoot, so you aren’t stressed out about ironing clothes and picking out what to wear minutes before leaving the house. Remember wrinkly clothes will show on camera.

Choose simple muted tones over bold prints. Bold prints will take away from the focus of a headshot, which is YOU!

 Keep accessories to a minimum. If Jewelry is a part of your brand, I recommend keeping it to a minimum of stud earrings or a structured necklace like pearls. Be sure to make sure the necklace isn’t too long that it intersects with the neckline of your top.  

 Make sure to keep the makeup subtle. A natural look always looks best in headshots. It is best to avoid eyeliner on the bottom lid, “cat eye,” and red lipstick. If you are not sure how much makeup to wear, think about a “no-makeup” makeup look. Make sure to pack your hair/makeup items that you may need so you can touch up after changing outfits.

 Keep Hydrated and get plenty of sleep the week leading up to your headshot session. This is paramount to good looking skin and a healthy glow.

 That’s It! Now you are ready for an amazing headshot!

Staying Ahead of Competition with Corporate Headshots

You might be thinking: how do corporate headshots get me more deals? How does it attract customers and rare talent to my business? More importantly, why should you get one?

Why Corporate Headshots Work

We live in a visual world, where images are around us nonstop. From the streets to your smartphones to even the products you consume: you’d find pictures everywhere.

What better way to spur your brand into the spotlight than to key into modern reality?

Pictures indeed tell a thousand stories. You might not be listening, but your audience is. They interpret your photographs as your core values. How?

A prospective employee wants to know how you treat your current employees. Are they happy? How do they appear? Is there a work-life balance? What’s your brand culture?

On the other hand, customers want to gain first-hand knowledge of your human relationships. If you can’t paint your employees in the best light, how can you help them?

For that reason, you need a corporate headshot not only for you but your group as a whole: a professional headshot that summarizes your brand story and complements your about page.

On LinkedIn, people with a corporate headshot get 14x more engagement than others without one. Whom would you choose to lead your legal battles? James Ross in tees and baseball cap or James Ross in a suit and a smile?

Mind you, going all-suit might not work at all times. Your business might be different and require a more creative or casual look. That is why professional photographers can help consult with the appropriate look for your company’s needs.

Now that you know why headshots work. Let’s see the benefits you’d get when you get one.

3 Benefits of Getting a Professional Headshot for Your Organization

Creates a Lasting Impression

The first thing a visitor notices about your website is the pictures. They will read the copy later.

As such, you’d like to hook their attention as soon as possible. That is what expert-taken headshots do. They bring your employees together and show how you value the appearance and professionalism of your employees. 

Enhances Your Brand Image and Employer Branding

You would like to evoke trust and credibility with your customers and future employees. Pictures from Shutterstock or other image archive sites will hurt your chances!

Instead, let professional headshots show your real employee at work.

You create a human touch to your business. Furthermore, you show that you are professional and serious about what you do. Such an act will then attract the right talent pool and customers to you.

Fosters Productivity

When you get your employees working together to show them in the best light, they feel happy and proud to be part of the team. Say you were an employee; imagine having your face across your employer’s website. Won’t you be happy?

Such happiness will make the employees work even more effectively towards your goals. Enhanced productivity then ultimately yields more revenue and productivity for your business.

A win for everyone, don’t you agree?

4 Reasons Why a Professional Headshot Matters in Business

In today’s digital age, our digital identities have increasingly become integral parts of our lives, serving as self-portraits that reflect who we are, who we want to be, and how other people see us.

I’m talking about our profile picture on Facebook, Instagram, social media posts, and our avatar on professional networking sites like LinkedIn, SlideShare, etc. With our virtual presence representing us online, our personal brand online must be aligned because a poorly-presented digital identity can hamper others’ first impressions of us and negatively impact our professional connections.

Whether you’re a business owner, an entrepreneur or an employee looking for a job, having a professional photo is one of the most important things in business. Here are four reasons why:

1. The Perfect Introduction:

No matter where you are working, your professional headshot plays a critical role in establishing your first impression with your new organization.

For those in high-profile positions, it’s important to present a positive first impression as your leadership and presence will be needed to establish a lasting impression and lead the company towards success. Your avatar needs to project maturity, confidence, and individuality while representing what you are all about, what your passion is, and what you want to convey to the world. It’s important to make your preference is known, which may include subtle, crafted, groomed, or all-out image that represents you best.

For those who have an eccentric fashion sense, it’s important to be true to your brand while keeping certain aspects of your personal expression in mind.

2. Eliminating the Guesswork:

Most companies nowadays are utilizing professional networking platforms to find potential employees. With that being said, networking sites like LinkedIn are becoming more and more important for a business-to-business and business-to-consumer connection. When you’re first creating your profile, it’s critical to have a professional headshot or avatar that compliments your professional image, translates well across the web and provides a standard of comparison for your skills, experiences, and background.

Professionals who are new to the networking world may be surprised to find out that having a well-presented digital identity is just as important as your resume, business card, and cover letter. Having a picture that represents you in a positive light can be a powerful and essential tool in your professional arsenal. When employers and coworkers are looking at your profile for the first time, you want to make sure they understand your value and see the ways you can contribute to the organization you are working with.

3. It’s Your Business Card:

Today it’s common for people to skimp out on the importance of the physical business card. While traditional marketing materials are important, they aren’t always in the right hands, making a good digital avatar an essential tool of business. Your professional headshot is a reflection of your business. It helps build a personal brand and project a professional image that builds trust and value. This is extremely important during first interactions because it helps build rapport and confidence with those you are working with and connecting with. With such growing importance of digital presence, your online identity becomes an increasingly critical component of your overall presence.

4. Quality Is Everything:

In the digital space, people tend to only contact or hire those whose professional identities on social networks are high-quality, curated, or polished to perfection. In fact, according to a survey conducted by Career Builder, 70% of hiring managers and HR professionals stated that social media plays an important role in their decision-making process. That being said, careful consideration should be given to every detail when building your online presence.

A professional headshot, which features you in dynamic, professional poses, can easily elevate your personal brand and help you differentiate yourself from the rest of the pack.

In conclusion, the benefits of having a professional headshot are immense. It not only helps boost confidence, but it also gives you a competitive edge against the other professionals in the workforce. In addition, it helps employers and clients see the unique value you add to their organization. So, the next time you’re thinking about how best to advance professionally, consider investing in your professional headshot.